I was just about to sing my praise about Virgin Atlantic.
As a company, they seem to have perfected the customer experience by streamlining and, in some cases, rethinking the process of travelling by taking service design very seriously. John Stevens talks, also very seriously, about the importance and ways of doing so in this conference paper (pdf).
BUT, why on earth is it, then, that they have an email address online whose sole purpose it is to churn out auto replies like this one:
Thanks for your holiday query.
Experience has shown us that trying to advise on holiday arrangements by e mail is not the most efficient service for you, our customers which is why we will not be responding to e-mails. We would love to talk to you about your holiday, talking to you means we can ask all the right questions to understand what you need and then offer you the best possible service.
If you have a question we haven’t been able to answer in our Frequently Asked Questions pages then don’t hesitate to pick up the telephone and speak to one of our experts on 0844 557 4000 and they will be happy to help with whatever questions you may have.
Speak to you soon
Virgin Holidays Limited. Registered Office: 120 Campden Hill Road, London W8 7AR. Registered in England, No. 1873815.
If you cannot be bothered to reply to customer queries, why put the contact details there in the first place?
Admittedly, I could, no, everyone could spend their entire day drafting useless comments like this one, but unlike most bloody rubbish utility companies, bloody rubbish airlines and bloody rubbish ISPs who do business on the very premise of insulting their customers, Virgin actually seems to get most things right and, thus, it deserves a bit of, um, constructive criticism.