In the box

Am I the only one left with the impression that the notions of “thinking out of the box“/”thinking outside the box“, with respectively 237,000 and 872,000 hits on Google, are perhaps the most “in the box” statements of our time?

A bit like the “quantum computing”, “knowledge management”, “branding” or “tacit knowledge” of the late ’90s/early ’00s.

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