Max, 19, faces the heat

The current flourish in ‘traditional’ media wanting to tap into the blogosphere comes with certain drawbacks.

The most hilarious example, in my humble opinion, is Max, 19, hits the road over at the Guardian.

In theory, it should be about Max’s crazy travelling in India, but all the action takes place in the comments track. It transpired that Max is the son of a Guardian journalist and perhaps not the most gifted writer after all.

Here is a representative comment from a reader called ‘naid':

Max,
here’s some advice from someone a bit older.
you’ve been badly advised by your dad. stop the blog (any excuse will do). don’t read any of these comments which will upset you.
have a good trip doing fun things, but don’t write about it.
If this paper was smash hits and we travelled 15 years back in time when the idea of going to thailand and india for a two month holiday of getting stoned, drunk and pulling was somehow exotic, my advice would be different. but it isn’t.
good luck.
shame on you guardian.

It has gone wrong to the extent that the travel editor has had to defend his decision, the replies to which have been equally unforgiving.

Poor Max.

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